Plagiat*
This project is a tongue-in-cheek concept aimed at initiating a discussion about AI and the potential consequences we risk overlooking. It serves as a reminder that while AI offers immense possibilities, it also poses risks if used without careful consideration. While not providing solutions to potential problems, the project employs humor to raise awareness and stimulate discussions, encouraging us to explore overlooked aspects of our eagerness to embrace AI rapidly.
Year
2023
skills
Research, Concept Development, Branding,
Digital Design, Illustration, Product Design.
tools
Photoshop, Illustrator, After Effects, Figma,
Cinema 4D, Illustration, Midjourney.
project highlight
AI is a complicated topic so my goal became to simply start a conversation.
organisation
The target audience for Plagiat* was young adults aged between 18 and 25, which influenced the visual style based on research into their aesthetic preferences. Plagiat* is a concept collaboration between the Ethical Council and various artists. It's important to note that the project does not necessarily portray AI as inherently negative; rather, it emphasizes the need for discussion on its implementation to mitigate potential negative consequences.
findings
During my research, I conducted interviews with professors specializing in Ethics and our continually evolving digital landscape. It was through these interviews that I discovered a key insight: while AI content on social media is often a concern, the primary issue requiring awareness is the homogeneity of data resulting from AI trained on outputs from other AIs.
interaction model
In considering how to encourage interaction and dialogue, I analyzed the desires of both the sender and recipient within the interaction model. Plagiat* aims to inform people about the potential consequences of AI, while recipients seek information presented in an entertaining and engaging manner to sustain their interest in the topic.
Journey Map
Manifest & Mission
Who's who?
idea
So, how do you encourage people to interact and engage in conversation? Why not utilize an old favorite - a board game? I took the classic Who's Who and gave it a makeover, creating an experience that could be perceived as either potentially boring or highly challenging, depending on your perspective.
3d Design
I utilized Cinema 4D to design a new game board and holders for the portraits. Additionally, I created some extra goodies for the game box, such as keychains and stickers, providing something fun to share with friends!
Folkemøde
Every year, Denmark hosts Folkemøde (People's Meeting), where politicians and ordinary citizens gather to discuss various topics while enjoying the outdoors and participating in numerous activities. What better venue than this to set up a stand and invite everyone to challenge their friends, family, or favorite politician to a game of Who's Who?
Old
New
Cards
Rules
Information
The box - inside and out
Who doesn't love stickers?
Branding
Colours
CMYK: 0 / 86 / 82 / 0 - Pantone 172 C
RGB: 255 / 51 / 0
Hex: #FF3300
CMYK: 0 / 31 / 0 / 0
RGB: 255 / 199 / 241
Hex: #FFC7F1
CMYK: 73 / 100 / 35 / 49
RGB: 64 / 0 / 64
Hex: #400040
CMYK: 32 / 0 / 6 / 0
RGB: 198 / 245 / 255
Hex: #C6F5FF
CMYK: 0 / 74 / 64 / 0
RGB: 255 / 233 / 122
Hex: #FFE97A
CMYK: 0 / 0 / 0 / 0
RGB: 255 / 255 / 255
Hex: #fff
Combinations
WCAG
Brand Book
Elements
icons
"I crafted these icons by selecting specific characters, like a hyphen, from the fonts I chose. Using these shapes and curves, I developed an icon kit for future use. Throughout this process, I ensured that the icons maintained the soft look and shape of the font, which was consistent with the overarching theme of the project: exaggerated happiness to contrast the seriousness of the topic.
UI KIT
To ensure consistency across social media and other digital platforms, I developed a UI kit based on the icons I created. This kit includes size definitions for spaces, a minimum required size for the logo, and various button states. Additionally, alternative colors of the icons were provided for flexibility if needed.
portraits
I spent considerable time utilizing AI to generate the portraits for the new and improved version of Who's Who. Eventually, the final output resulted in very similar women. The only modification I made to the pictures below was adjusting the eye color, adding a touch of creepiness.
Icons
UI Kit
Game Portraits
Elements
Social Media
influencers
The product launch was predominantly promoted on social media through influencers, particularly those renowned for their humor and tongue-in-cheek attitude.
quiz
As part of the product launch, I employed social media quizzes to gauge the target audience's knowledge about AI and encourage them to contemplate the topic, all while maintaining a humorous approach.
posts
In addition to influencer collaborations and quizzes, I also shared general posts and stories to promote the relaunch of Who's Who?, accompanied by informative content about AI.
Influencers
Quiz
Posts
